Thursday, January 17, 2013

Pardon Our GoGo Checks: DC Comics House Ads From Batman #181! They're The Ginchiest!

DC's House Ads were always interesting and well designed, even in the darkest days of 'camp'. With one exception, these ads reveal a company that didn't 'get' their new audience of the 60s, split between the people who wanted the spoofiness of the mega-hit Batman TV show and people who wanted the comics to be, well, good. The ads in this post were all pulled from exhibit 'A', Batman issue #181, which also featured the high camp introduction of Poison Ivy. Here's the cover:

Great cover by Infantino and Anderson, who as always hit it out of the park. The inside story however is by Bob Kane's studio and fails to do justice to a lively and fun Bob Kanigher script.

The one ad in the book that was exciting was found on the inside front cover: The Top TV Comic Stars Come From DC -- The House of Hits!

And look at that list of TV-bound heroes at the bottom of the page! It's Aquaman, Wonder Woman, The Flash, Plastic Man and Metamorpho! In the end only Aquaman and The Flash (in shorts featuring him solo and as part of the Justice League as part of Aquaman's show) made it to the screen in the 60s. But I was looking for Metamorpho, Plas and Wonder Woman for years after this ad ran. The folks at DC wouldn't lie to the kids would they?

The house ad below reveals a sad truth: When you write about Squaresville, even in the 60s, you're the one living there:

 I'll let these next ads from "None-Can-Comparesville" speak for themselves. I'm speechless.

As Ben Grimm surely said in that very month, "Fascinatin'!"

Here's a bonus look at the Justice League cartoon from 1967:

Nuff Said!

All characters and clips in this post are copyright by their rights holders. The Masked Mayhem image and text are copyright Will Meugniot 2013.


  1. Regarding Aquaman, Wonder Woman, The Flash, Plastic Man and Metamorpho possibly appearing on tv...
    It would explain a 1960s record album
    featuring those particular characters with both their own theme songs and individual stories!
    (It was later reissued, with a different cover, by Power Records in the 1970s)

  2. The Filmation cartoons have a certain draw. I think they capture the feel of a comic book better than other attempts. Having Gerald Mohr voicing Green Lantern was a major plus. No other actor has ever sold the line "Let those who worship evil's might, beware my power, green lantern's light!" with quite the same punch!

  3. Plus, many of them were written by DC editor and writer George Kashdan.