Looking at the two issues of Adventure Comics above, I wonder how many of you can imagine what a shock the 2 Cent price hike reflected in the November to December issue prices was to a kid's economy back in 1961. I suspect DC had an idea of the potential impact, since comics had largely been a dime since their inception back in the 1930s. Here's DC's explanation to their youthful readers as it appeared in their comics during the transition:
Here's a gallery of DC books making the price shift, usually with the issue following the November 1961 editions, though Batman made the jump in November, so maybe some other titles did as well.
So virtually all DC comics were 12 cents by January of 1962. However, Charlton held the 10 cent price point until March, as shown in the Gorgo covers below:
And more importantly for my story of how the two cent hike shifted my attention to the nascent Marvel comics, Atlas also held the line and didn't go up in price until March's books.
When the January books were unbundled at the local drugstore the DCs were all 12 cents, and with a quarter in my pocket, and a sales tax that tipped to 2 cents at the 24 cent range I found myself a penny short of the 26 needed to buy two of my 'old friends' at the comic rack. So I made some new fictional friends by replacing a DC buy with Fantastic Four #2!
...and once I'd read it, I had no problem with continuing with Marvel's intriguingly different characters when the price of the book went up to 12 cents in March.
I wonder how many other comic book kids made the same call, and discovered the new world of comics opening up over at Atlas, all because of a two cent difference at a critical moment in the industry.
The Masked Mayhem character, logo and related text are copyright Will Meugniot 2013. The other stuff is all copyright by its rightful owners.